Semalt: The Best Method To Exclude Fake Traffic From Google Analytics Data
Quality traffic is the goal of every webmaster or internet marketing campaign. It is crucial to ensure tracking of the traffic and referral spam to know which one of the visitors are real. For instance, sometimes, people from your company such as the staff may access your website for different purposes. In this case, they tend to create fake website traffic on Google Analytics, which may not convert to clients. In other cases, hackers can use IP address to create mass spam attacks which not only cause trouble but also steal valuable information such as credit card information.
Max Bell, the Customer Success Manager of Semalt, provides some of the ways through which you can free yourself from the Google Analytics data:
Use static IP address
Some of the method through which our computers and devices access the internet uses dynamic platforms. As a result, the IP address tends to change which can make Google Analytics record irrelevant data. Using static IP can make a website get good adequate feedback regarding company internet service provider. You can be able to apply a filter of this IP address as well as other geographical filters which may be present in the Google Analytics admin. Devices like mobile phones, tablets, and computers browsing from a mobile broadband router do not have static IP.
It is essential to filter out the IP addresses which you may not want appearing as traffic. Luckily, Google Analytics can enable this feature. For instance, you can log in to your Google Analytics admin panel and find a referral spam filter. From this corner, it is possible to apply an own custom filter. This panel can also allow for one to include a custom filter which can enable you to set up a geographical location screen. IP address filtering helps improve the website stats by making the entire website traffic monitoring easy.